Phenomenal Woman Series: Tahira Herold

First, tell us a little about you, and how your "yeses" got you to where you are today.

I started as a Makeup Artist in a Beauty Salon when I was 19 and still at university doing my BA in Psychology. I fell in love with makeup, and my first YES was to work in commercials and photoshoots before moving over to film in my hometown of Montreal.

Then years of YESes followed: Yes to becoming a full-time freelance makeup artist, yes to films abroad, yes to a film in Cape Town, yes to giving life in London a try at 30, yes to every opportunity that I could grab, yes to getting married, yes to having a son, yes to leaving film once and freelancing with editorial and red carpet, yes to trying content creation, yes to going back into film, yes to leaving film, yes to a yoga teacher training, yes to a life coaching certification, yes to trying to start a business, yes to a Rapid Tapping® Certification, and yes to following the whisper of my soul, the guidance of my gut and the stubbornness of my head.

Tell us about your work. What is it, who is it for, and how did you come to be doing what you do today?

After 25 years in film as a makeup artist, I knew my superpower was making people feel amazing for who they are, not what they do. I have loved personal development my whole life, been spiritually curious and have loved the idea of manifestation since "The Secret". These lifelong passions all fell into place in my Coaching Certification, and I felt like I knew why I was put on the planet.

Now I work with Gen X women who consider themselves creative (we really are a different breed) to reclaim confidence that may have been secretly eroded by life, and redefine success without sacrificing their health and wellbeing, so that they can sell themselves and their services with confidence and clarity.

What drew you from makeup artistry to tapping, and what does tapping make possible that talking alone can't?

I was lucky enough to have a mentor pretty early on who used tapping, and it made me curious. I love learning, and tapping felt really related to yoga in my mind, the idea of using energy and the body to effect a change of state.

I studied more traditional forms of EFT first, but was curious about Poppy Delbridge's Rapid Tapping® Method, and when the chance came up to certify in that, I did.

What I love about Poppy's Method is that it incorporates the breath and Heart Energy, which I hold dear in my work as well.

So in my coaching work with clients, or when I do speaking engagements or workshops, I try to incorporate Rapid Tapping® because it helps bypass the stories of the mind and works with emotions we have often been taught to feel uncomfortable with.

Rapid Tapping® works with your whole human self, your mind and body, rather than focusing on thoughts.

How does your work impact women navigating midlife?

I would like to think positively! My work is on one level about confidence: reclaiming it if it has been lost for any reason, but also helping women shed the layers of identity tied to the roles, responsibilities and titles they carry.

I am on a mission to help women feel whole, complete, and confident just as themselves, and then radiate that energy and power out to the world.

How has your own midlife shaped the way you live and work today?

Like so many of us, I stopped caring what other people think a lot more, but I also felt this power and impetus bigger than me to move and do something different with my life.

The Yoga Teacher Training was the gateway. I did it when my father was ill, and I realised how many of his health problems could have been avoided with a bit more exercise in his own midlife (though don't get me wrong, he had a great life and lived until just about 86).

But it was more this idea of "change won't get any easier the more I sit and think about it", so at some point I jumped and started running and kind of haven't stopped.

I am as fearless as ever, an experiential learner. I am happy falling flat on my face. I think the difference is I don't take rejection or failure as personally as I used to.

How do you define success, in your work and in your personal life?

Oh, that's a big one that's not always clear. But I will say, I have monetary goals that fit into that, but right now I have a 13-year-old boy and my husband has to work away a lot, so trying to stay balanced in myself and guide my son, moving regularly, meditating and tapping daily and serving women to the best of my ability every day: that's pretty much success, and I am grateful for the support I get to do this.

What have you learned about your body and mind's needs during this phase of life, and what tools and practices have you put in place to support yourself?

Sooooo, I ignored strength training for too long. My menopause belly appeared in the space of 12 months, and just kind of surprised me when all of a sudden nothing fit.

Unfortunately, sometimes my "can do" attitude doesn't extend to my physical abilities for some reason. I tried just yoga or Pilates, I tried to "watch what I eat", but it was all bigger than me.

In the 3 months since starting Cara Metz's Midlife Mayhem workouts (15 minutes, 3 times per week, with kettlebells my husband bought for himself), that FINALLY started to shift things.

So strength is a must, and daily meditation and/or tapping. I need to work and process emotions better, and when I move and do these practices, I find I can cope better with life's demands and the inevitable highs and lows of running your own business.

And I have a nourishing smoothie daily with collagen and the MPOWDER Creatine (editor's note: LOVE LOVE LOVE that you love EXTRA MILER), which helps with the afternoon slump.

What do you wish your younger self had known about life, love, health and work?

You don't have to prove yourself. You are worthy. That's it.

If you could leave our community with one thought about confidence in midlife, what would it be?

You were born worthy and deserving of all the good and great things you desire for your life. Nothing you have ever done or ever will do will change that. With that on your heart, where can you be more courageous to BE more YOU, SHOW UP with more YOU, and truly pursue the passions, desires and goals that will make being YOU the most fun, joyful and fulfilling?

Finally, where can people find out more about your work and join your community?

The best place for community right now is Instagram and LinkedIn, and you can learn more about me at tahiraherold.com. Stay tuned in 2027 for The Radiate Room, which will relaunch then.

INSTAGRAM: @tahiraherold and @theradiateroom
LINKEDIN: Tahira Herold
WEBSITE: tahiraherold.com

ACCREDITATIONS: Certified Life Coach, Rapid Tapping® Pro Practitioner, 200 Hour Yoga Teacher Training

A gift for the MPOWDER community

Tahira is offering our community a complimentary 45-minute Rapid Tapping® session. Together you will discuss how you have been feeling, what you would like to experience, and the thoughts and patterns that are getting in the way of your confidence, joy and fulfilment. In this bespoke session you will experience the power of a personalised session to help you feel more confident and courageous, and release stress to connect to your intuition and self-belief.

Book your complimentary session with Tahira

About Tahira Herold

Tahira Herold is a Confidence Guide for GenX Female Founders + Rapid Tapping® Pro, helping professionals and founders in the creative industries recognise and break the hidden patterns that turn ambition into pressure, self-sacrifice and burnout.

After 25 years as a Celebrity Makeup Artist working with some of the world's most successful creatives, Tahira now helps individuals, through her mentoring, workshops and speaking, identify the hidden patterns driven by fear, insecurity and self-doubt. She teaches practical, body-and-mind-based tools that empower people to regulate pressure, reconnect to their confidence, and thrive with greater clarity, resilience and self-belief.

She has spoken for organisations including Warner Bros., Soho House and Foxtons and is the founder of The Radiate Room (relaunching in 2027).

tahiraherold.com · Instagram @tahiraherold and @theradiateroom

Join Tahira live for our masterclass, Tap to release: Using Rapid Tapping® to cultivate confidence in midlife, on Tuesday 17 November at 7.30pm UK.